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Kathy McIntosh
Take a lifelong love affair with words. Add a passion for helping people. The result? A speaker and trainer who can help YOU add power and persuasion to your messages. Kathy McIntosh, owner of A Well-Placed Word, can help you find the right word, every time. Words that help you market your business with cost-effective public relations techniques, frugal marketing and common-sense customer service. In programs customized for your organization, Kathy helps you make your message stand out from the many others out there. You'll learn how to target the appropriate media for your message and obtain press coverage in a saturated market. You'll grasp the basics of writing a press release and understand when PR or a different marketing tool will work best for you. Using humor and an interactive style, Kathy has trained and entertained sales and support teams, public servants, owners and employees of small and large businesses. She is active in Toastmasters International and has helped other Toastmasters work wonders with words at a district conference. Kathy has an MBA in Marketing from UCLA and has been an adjunct professor in marketing for Dowling College. Her professional background includes co-founding one of the nation's first organizations focused on wellness, and PR and marketing positions in state government and the high tech industry. Kathy also writes mystery fiction and has written articles on writing, pitching to agents and on accepting rejection, given her extensive experience with each of those.
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