Most little girls in fourth grade play with dolls or worry about boy germs. But not Shannon Heggem. She was too busy operating a dog grooming business that she had started on her own in her parents’ backyard. Even at age nine Shannon recognized the power of marketing when she ordered a rubber address stamp and “stamped” out her first business cards. But this was just the beginning for this born entrepreneur.
Shannon has always been a business visionary. After college at age 23, Shannon returned to her rural Montana hometown where she opened a hugely successful luxury pet resort and spa. Recognizing the growth potential for high-end pet services, Shannon then established a consulting practice to help other pet care providers design and market this brand-new niche concept around the nation.
At age 29, Shannon didn’t allow a nearly–fatal Rottweiler attack to slow down her momentum. Determined to overcome the misfortune, Shannon used her extensive recuperation time to brainstorm her next business move. She focused her efforts on expanding her consulting services by developing the first pet career vocational school in Montana. Again relying on her marketing instincts, Shannon’s promoted her school through an effective website and speaking appearances. The school was an immediate success; it attracted students from all over North America, even Guam. And Shannon was soon hailed as the marketing guru in the service business industry.
Within her firm, Bloodhound Marketing, Shannon helps service-based professionals “sniff out” their unique qualities and challenges them to develop strong, prosperous niche markets. This trendsetter works with professionals to create clear brand images to increase profits.
Compelling others to embrace their uniqueness is what makes Shannon’s strategies and ideas so successful. As a proud member of the prestigious National Speakers Association, Shannon has shared her business expertise and spirit of survivorship with audiences in 44 states, 6 Canadian provinces, two European countries, and is headed to Australia, New Zealand, and Fiji this year!
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